{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brands drive direct exposure through social networks marketing, star collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products haven't altered much in years; it does not have TikTok, and doesn't offer celebs totally fre